The department of Urdu is resolute in its quest to always keep abreast with contemporary developments in academic and research fields. The scheme of studies of the department reflects its commitment to offering multicultural curricula. The current scheme of studies has many unique features which make it representative of the traditional and contemporary models in the study of Urdu Language and Linguistics. The course prepared for BS, MA, M.phil and PhD programs cover Research, Criticism, Linguistics, Comparative literature etc. Urdu as the national language of Pakistan being great source of linking different areas of country is very essential. Public relations specialists strive to build a positive relationship with the public and other organizations through media presence and other avenues, such as community participation
